About US
Balkan eCommerce Alliance
Balkan eCommerce Alliance (BECA) is a dynamic and inclusive network dedicated to fostering regional growth and cooperation in the eCommerce sector across the Balkans.
Established by the founding members – e-commerce associations from Albania, Bosnia and Herzegovina, North Macedonia, and Serbia, BECA is committed to removing barriers to cross-border e-commerce development.
BECA unites the markets in the Balkan region by facilitating cross-border trade, enhancing business environments, and promoting secure and ethical e-commerce practices. Our mission is to empower regional prosperity through collaborative eCommerce innovation and integration, contributing to sustained economic growth across the CEFTA region.
We envision the Western Balkans as a single digital market where seamless cross-border e-commerce prevails, businesses operate free from administrative obstacles, and resources are dedicated to partnerships, innovation, and technology. Our values of inclusivity, integrity, innovation, collaboration, and sustainability guide our efforts in building a robust regional network.
BECA fosters dialogue, cooperation, and mutual growth, ensuring that the initiatives resonate with the realities of the industry and contribute to the region’s economic advancement.
This comprehensive approach allows BECA to stay true to its core mission while evolving to meet the industry’s demands, creating a vibrant and sustainable eCommerce ecosystem in the Balkans.
Mission Statement
Our mission is to remove the obstacles that stand in the way of creating an enabling environment for regional e-commerce development and empowering regional prosperity through collaborative e-commerce innovation and integration. BECA unites countries in the Balkan region by facilitating cross-border trade, enhancing business environments, and promoting secure and ethical e-commerce practices, thereby contributing to sustained economic growth across the CEFTA region.
Vision Statement
To be the leading catalyst for eCommerce excellence in the Balkans, where our unified efforts and innovations set global standards in digital trade and economic development. BECA envisions the Western Balkans market as one digital single market where seamless cross-border e-commerce prevails, businesses are free from administration and obstacles, and resources are dedicated to partnerships, innovation, and technology – that will drive the region to the forefront of international commerce and technological advancement.
Values
Inclusivity
We champion diversity and inclusivity, ensuring all voices are heard and valued to foster a collaborative community.
Integrity
We adhere to the highest ethical standards, ensuring transparency, accountability, and fairness in all our dealings.
Innovation
We relentlessly pursue innovation to overcome barriers in e-commerce and to provide cutting-edge solutions to our members.
Collaboration
We believe in the power of partnership and collective action to achieve larger regional goals.
Sustainability
We commit to sustainable practices that support long-term economic growth and environmental stewardship.
FOUNDING MEMBERS OF BECA
Meet the founding members who laid the groundwork for our success and vision.
